E-Commerce at Scale

Challenge

Peak traffic during campaigns repeatedly saturated monolithic storefronts; inventory and pricing updates could not propagate fast enough during flash events.

Solution

Headless storefront on the edge, cart and checkout services scaled horizontally, and a real-time recommendation service fed by a feature store updated within seconds of catalog changes.

Results

• Sustained 500K+ concurrent shoppers without degradation during peak windows.
• Meaningful uplift in conversion and average order value from personalized ranking.