Telecom CX Platform

Challenge

Postpaid churn was concentrated in narrow cohorts; marketing had limited ability to intervene before contract end dates. Data lived in siloed billing, usage, and care systems.

Solution

Enterprise feature store, churn propensity models at subscriber level, and integration with campaign orchestration for next-best-offer within compliance guardrails.

Results

• Tens of millions in annual revenue retained through targeted saves.
• Care and retail channels received ranked lists with explainable drivers.