Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used by website owners to make their websites work, or work more efficiently, as well as to provide reporting information and enable personalised experiences.

Cookies set by the website owner (in this case, Data Minds Technologies) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website.

2. Why We Use Cookies

We use cookies and similar tracking technologies for the following purposes:

• Essential functionality: To enable core features such as security, session management, and accessibility preferences.
• Performance & analytics: To understand how visitors interact with our website, which pages are most popular, and where users encounter issues.
• Functionality: To remember your preferences (e.g., language, region) and provide enhanced, personalized features.
• Marketing: To deliver relevant advertisements and track the effectiveness of our marketing campaigns.

3. Types of Cookies We Use

Cookies can be categorized by duration and origin:

By Duration

• Session Cookies: Temporary cookies that are erased when you close your browser. They are used to maintain your session as you navigate our website.
• Persistent Cookies: Remain on your device for a set period (or until you delete them). They are used to remember your preferences across visits.

By Category

• Strictly Necessary: Essential for the website to function. Cannot be switched off.
• Analytics / Performance: Help us understand how visitors use the site.
• Functional: Enable enhanced functionality and personalisation.
• Marketing / Targeting: Used to deliver relevant advertising and track campaign effectiveness.

4. Cookie Details

Below is a summary of the main cookies used on our website:

5. Third-Party Cookies

We use a number of third-party services that may set cookies on your device. We do not control these cookies and they are subject to the third party's own privacy policies. Key third-party services include:

• Google Analytics — website traffic and behaviour analytics. Google Privacy Policy
• Meta Pixel — advertising measurement and remarketing on Facebook and Instagram. Meta Privacy Policy
• LinkedIn Insight Tag — B2B campaign analytics and retargeting. LinkedIn Privacy Policy
• HubSpot — CRM, lead capture forms, and marketing automation. HubSpot Privacy Policy
• Google Tag Manager — tag management for deploying tracking scripts.

6. Managing & Disabling Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in several ways:

6.1 Cookie Consent Banner

When you first visit our website, you will be shown a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customise your preferences by category. You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

6.2 Browser Settings

Most web browsers allow you to manage cookie preferences through their settings. You can typically:

• Block all cookies (this may affect website functionality).
• Delete existing cookies from your device.
• Allow cookies from specific websites only.
• Set your browser to notify you when a cookie is set.

For guidance, visit the help pages of your browser:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

6.3 Opt-Out Tools

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on.
• Interest-based advertising: Opt out via YourAdChoices (US) or Your Online Choices (EU).
• LinkedIn: Opt out of LinkedIn ads in your LinkedIn ad settings.

Please note that disabling cookies may impact the functionality and user experience of our website.

7. Your Consent

For users in the European Economic Area (EEA), United Kingdom, and other jurisdictions that require prior consent for non-essential cookies, we will only set analytics, functional, and marketing cookies after you have given your explicit consent via our cookie banner.

For strictly necessary cookies, no consent is required as these are essential for the website to operate.

You may withdraw your consent at any time by updating your cookie preferences through the cookie settings link in our footer. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed. The "Last Updated" date at the top of this page indicates when the most recent changes were made.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us: